BRAND IDENTITY It was da Vinci who said, “Simplicity is the ultimate sophistication.” We agree wholeheartedly — as does out client, who engaged us to develop an identity that conveys an aspirational aesthetic informed by understated elegance. Done and done. For those sailing to the world’s most awe-inspiring destinations — expert commentary on the best wineries to visit and the best wines to enjoy. The anchor-and-corkscrew motif brand identity embodies the Waves-to-Wine lifestyle and its distinctive content for upscale audiences worldwide. Small business. Big ambitions. This fun yet sophisticated brand identity jump-started business for a Calabasas, California-based company serving an upscale clientele. Brand identity for a startup management consulting firm featuring a graphical element that captures the firm’s top-down leadership philosophy. Classic Americana meets understated, modern style in this timeless pictographic identity for a brand curating all natural goods for the nest.